The university recognizes the following exceptions: No individual, regardless of their affiliation with the university, may use any university mark in any manner that suggests or implies university support or endorsement of a point of view, personal or political opinion, business activity or movement. Student organizations must be officially registered and follow the Student Affairs trademark use approval process. The university grants student organizations the right to use the university’s trademarks in custom designs consistent with each group’s recognized status. Only colleges, schools, departments, divisions, units and other groups and organizations officially recognized by the University of Georgia are allowed to use university trademarks in conjunction with their organization’s name as outlined in the Unit Logos section. Items requiring review and approval Schools/Colleges/Units All departments and organizations must follow approval procedures. Internal GroupsĬampus departments and recognized student organizations may use University of Georgia marks on product designs and on event promotional items. All companies must complete the application and the requirements for licensing as outlined by Fanatics. Fanatics Licensing Management manages the University of Georgia’s retail efforts. External GroupsĬompanies interested in marketing, producing or selling merchandise using university trademarks through retail distribution channels must obtain a license to do so. All usage of university marks must be approved by the Office of Trademarks and Licensing prior to use. This page outlines how a requestor’s access to university trademarks is based on association with the University of Georgia.
Use of university marks by any organization implies association. Use of our marks on promotional items and merchandise should be done with thought and purpose. University of Georgia Athletic Association™.The following descriptors are protected wording of the University of Georgia and require approval for use in promotional or marketing purposes: Usage of any other academic or athletic logos of the university that are not included below are also subject to the university policies, style guides and procedures outlined on this site. Promo marks are NOT co-branding.ĭisplayed below are the primary logos of the University of Georgia. Logos may not be altered or used for promo marks, and an official logo must be included somewhere on the item. The graphic cannot include the official name of your unit, lab, or division. They may be used on promotional and collateral materials, but they do NOT take the place of an official brand logo. It may be used for limited-time events or longer-term programs or initiatives. Promo Mark – A promotional mark is a unique graphic approved by the Division of Marketing & Communications that relates to a unit or division’s mission, program, or event.Configuration – a graphic representation that includes logo elements and unit identifier(s) arranged in a specific manner to show hierarchy, purpose or priority.It does not contain images, icons, or emblems. Wordmark – a distinct text-only typographic treatment that only features the name of an organization or institution.It is the most consistent component in an organization’s communications. Logo – the core identifier of an organization and serves as the foundation for the entire narrative on which the brand is built.