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Make sure your website has an online booking system that patients can use to schedule appointments 24/7. If your patients have to call your office or wait for a call back to schedule an appointment, they will likely get frustrated and visit another physical therapist. Add a personal touch by talking about the specific problem.ģ.Sending personalized SMS to existing patients is a great way to show them that you care about their experience at your clinic. Text messages have a 98% open rate, so you’re almost guaranteed that your patients will see them. You can use it to send appointment reminders, follow up after their visits, or check in to see how they’re doing. Therefore, healthcare text marketing is a quick and easy way to stay in touch with your patients.
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According to statista,there will be 311 million smartphone users in the United States by 2023.ħ0% of patients say SMS is the best way for businesses to get their attention. The number of people using smartphones is increasing every day. You can use email marketing, text marketing or social media to announce your loyalty program and encourage patients to participate. They can redeem them for prizes like free massages or gift cards. It could be in the form of a loyalty program where patients earn points for every visit. Give existing patients an incentive to visit your clinic more often. You can use the following successful methods to increase patient retention: So, if your clinic is only focused on new patient acquisition, you’re missing out on a huge opportunity to grow physical therapy visits and revenue.Īllocate a portion of your healthcare marketing budget for customer retention. Moreover, the odds of selling to an existing customer are significantly higher (60%-70%) than to new customers (5%-20%). It costs 5 times more to attract a new patient than it does to retain an existing one. Rather than new patient acquisition, you need to focus on patient retention to get more physical therapy visits. Improve your Patient Retention RateĮven if you’re great at attracting new patients, it won’t do your clinic any good if they only visit once and never return. So, patients can easily find you when looking for a new physical therapist. Make sure your physiotherapy clinic’s information is accurate and up-to-date on patient review sites like Google, Yelp, Zocdoc, Healthgrades and your Social Media channels. About 43% of potential patients are willing to go out of their insurance provider network for a provider with positive reviews. In fact, positive reviews can attract out-of-network patients to healthcare review websites.Ī positive online review history could persuade patients to visit your practice, even if you’re not in their insurance network. In addition, Google will rank your practice higher on search results if you have more reviews on review websites. Doing so also shows that you care about your patients’ experience and are always looking to improve. 89% of patients will likely choose your practice if you respond to all your online reviews. Therefore, to stay ahead of the competition, you must respond to all reviews, whether good or bad.
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Also, 36% of people will overlook a provider’s bad reviews if the provider responds to them in a considerate and thoughtful way. Most patients usually ignore negative reviews if they look unreasonable or exaggerated. Negative reviews have the potential to damage your reputation and lower your rating, but responding to them can help mitigate the effects. And the even better news is that most patients will pay no attention to a review they see as unreasonably negative. The good news is that 72% of patients leave “very” or “somewhat positive” reviews for healthcare providers. But 7 out of 10 patients will provide an online review if asked. Many physicians are hesitant to ask patients for online feedback as patient satisfaction is difficult to measure and can be inconsistent. So, your online reputation is often the 1st impression you make on potential patients. 71% of patients use online reviews when looking for a new doctor. Online review websites can attract new patients to your clinic without spending a dime on marketing efforts.ĩ0% of patients use online reviews to evaluate physicians. And in today’s world, that means being visible on popular review websites. Get Your Practice Listed on the Top Review WebsitesĪs a therapist, you want to be where your patients are. Here are 5 steps to help you boost Physical therapy visits in 2024. As a physical therapist, you know that the more patient visits you can get from each care plan, the better.īut how to get more physical therapy visits to your clinic?